Privacy Policy

Brad Hutchinson Sales & Service Inc.
Effective Date: Jan 2025

1. Introduction

Brad Hutchinson Sales & Service Inc. (“we”, “our”, or “us”) is committed to protecting your privacy and personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario and Canadian privacy laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit Liftguy.ca, contact us, request a quote, or interact with our advertising.

2. Information We Collect

A. Information You Provide

We may collect personal information when you:

  • Submit a contact or quote form

  • Request a consultation

  • Call our business

  • Email us

  • Interact with our ads

  • Download resources

Information may include:

  • Full name

  • Email address

  • Phone number

  • Property location

  • Project details

  • Installation preferences

  • Any other information voluntarily provided

B. Call Tracking & Recording (CallRail)

We use CallRail to track phone calls generated from our advertising campaigns.

CallRail may collect:

  • Caller phone number

  • Call duration

  • Call recordings (if enabled)

  • Call source (Google Ads, Meta Ads, organic search, etc.)

Call recordings may be used for:

  • Customer service quality

  • Sales training

  • Service improvement

If call recording is active, callers may hear a recorded notice before recording begins.

CallRail processes data in accordance with their privacy policy:
https://www.callrail.com/privacy-policy/

C. Automatically Collected Data

When you visit our website, we may automatically collect:

  • IP address

  • Browser and device type

  • Pages viewed

  • Time on site

  • Click behavior

  • Referral source

  • Geographic region

This data is collected using:

  • Google Analytics 4

  • Google Ads Conversion Tracking

  • Meta Pixel

  • CallRail tracking scripts

3. Advertising & Retargeting

We use digital advertising platforms to measure performance and show relevant ads.

A. Google

We use:

  • Google Ads

  • Google Analytics 4

  • Remarketing features

Google may use cookies and similar technologies to personalize ads and measure performance.

Google’s Privacy Policy:
https://policies.google.com/privacy

Manage ad preferences:
https://adssettings.google.com/

B. Meta (Facebook & Instagram)

We use the Meta Pixel provided by Meta Platforms for:

  • Conversion tracking

  • Audience measurement

  • Retargeting website visitors

This allows us to show ads to individuals who previously visited our website.

Meta may collect device identifiers, browsing activity, and other online behavior data in accordance with its privacy policy:
https://www.facebook.com/privacy/policy/

You can manage ad preferences in your Facebook account settings.

4. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to:

  • Analyze website traffic

  • Track advertising performance

  • Enable retargeting

  • Improve user experience

You can control cookie settings in your browser. However, disabling cookies may limit functionality.

Note: At this time, our website does not use a separate cookie consent banner. By using our website, you consent to the use of cookies as described in this policy.

5. How We Use Personal Information

We use personal information to:

  • Respond to inquiries

  • Provide quotes and consultations

  • Deliver products and services

  • Track advertising performance

  • Improve marketing effectiveness

  • Improve customer experience

  • Manage customer data in Jobber CRM

  • Comply with legal obligations

We do not sell personal information.

6. Disclosure to Third Parties

We may share information with trusted service providers including:

  • Jobber (CRM management)

  • Google

  • Meta

  • CallRail

  • Website hosting providers

  • Marketing agencies

These parties only receive necessary data to perform services on our behalf and are required to safeguard that information.

7. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill service obligations

  • Maintain business records

  • Comply with tax and legal requirements

  • Improve advertising performance

You may request deletion of your information, subject to legal obligations.

8. Data Security

We implement commercially reasonable safeguards to protect personal information against unauthorized access, misuse, or disclosure.

However, no online transmission can be guaranteed 100% secure.

9. Your Rights Under Canadian Law

Under PIPEDA, you have the right to:

  • Request access to your personal information

  • Request correction of inaccurate information

  • Withdraw consent (subject to legal limitations)

  • Request deletion (where legally permitted)

To make a request, contact:

📧 jack@liftguy.ca
📞 705-375-3004

10. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date.

12. Contact Information

Brad Hutchinson Sales & Service Inc.
34 Curling Club Road
Mactier, ON P0C 1H0
Canada

Email: jack@liftguy.ca
Phone: 519-939-7593
Website: Liftguy.ca

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